How we treat our current and prospective customers and business partners is paramount to fulfilling our long-term promises.

Pacific Life’s success is driven by our people.

We are committed to ethical conduct that starts at the top and governs every facet of our business, from protecting customers’ privacy and working with suppliers and partners, to investing responsibly and our products.


Proud to be a founding member of the Alliance for Lifetime Income and its mission to educate Americans about the importance of protected lifetime income solutions. For more information, visit or click below.

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Our Code of Conduct

Our values-based approach to business has been a key element of our culture and success. For more than 150 years, our employees have served as the proud stewards of our brand, preserving our integrity, and our reputation as an ethical company. The principles in our Code, Live the Pacific Life, It Starts with Me, ensure the honest and fair treatment of each other, our customers and our business partners. Together, these standards epitomize our business philosophy: Doing the Right Thing.

Third Party Code of Business Conduct *

Privacy and Security

Our customers entrust us to safeguard their personal information, which is why we are committed to ensuring their information is always protected. As part of our Privacy Promise, access to personal information is limited to those who need it to help service, maintain, and grow our relationship with you. We have policies that maintain the physical, electronic, and procedural safeguards to protect the confidentiality of your personal information.

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Pacific Life is committed to preserving the confidentiality, integrity, and availability of our information assets. This commitment is aligned with our business strategy and risk management processes via an enterprise-wide Cybersecurity Program aligned to the National Institute of Standards and Technology (NIST) Cybersecurity Framework (CSF).

At Pacific Life, we recognize that our people are a critical component of our Cybersecurity Program as they are the first line of defense in protecting data, systems, and assets. As such, the Training and Awareness program provides formal role-based annual cybersecurity training for employees and contractors, as well as informal training in the form of town halls, newsletters, and gamified exercises. Robust phishing simulation technology and training are also provided to ensure that all employees and contractors know how to identify and report potential phishing threats.

Responsible Investing

Responsible investing is not only good for the environment and society, but also key to our long-term financial strength and our mission to help our clients and their families attain peace of mind and financial security. We continually evolve our investment processes and incorporate environmental, social, and governance (ESG) factors to better align our decision making with our duty to invest responsibly. Pacific Life is committed to deliver consistent risk-adjusted returns to policyholders in a responsible manner through the integration of ESG factors into the investment decision making process as well as supporting the continued mitigation of climate-related transition risks within Pacific Life’s investment portfolio. 

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Pacific Life is committed to maintaining a supplier base that is representative of the communities in which we live and work. In pursuing Supplier Diversity in our Procurement practices, we seek to provide business opportunity for enterprises owned by or employing underrepresented communities. This commitment reflects Pacific Life’s Core Values while enabling us to remain competitive and provide our clients and customers with exceptional products and services. 

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Explore more about Pacific Life's CSR efforts

* Effective 9/30/2017
** © Forbes Advisor,, accessed Jan. 2022
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