How we treat our current and prospective customers, job applicants, visitors to Pacific Life, and employees is paramount to fulfilling our long-term promises. We are committed to ethical conduct that starts at the top and governs every facet of our business, from collaboration with team members, working with suppliers and partners, and protecting customers privacy.

Pacific Life’s success is driven by our people.

Our shared commitment to hold ourselves to the highest ethical standards is a cornerstone of our culture and integral to our success. By sharing a common set of core values all focused on doing the right thing; for our customers, for our employees, for our business, for our environment, and for our community, we fulfill our long-standing commitment of protecting the lives and financial futures of millions of individuals and families and also making Pacific Life a great place to work. Upholding these values in our daily decisions make us an exceptional company today and into the future.


Proud to be a founding member of the Alliance for Lifetime Income and its mission to educate Americans about the importance of protected lifetime income solutions. For more information, visit or click below.

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Our Code of Conduct

Our values-based approach to business has been a key element of our culture and success. For more than 150 years, our employees have served as the proud stewards of our brand, preserving our integrity, and our reputation as an ethical company. The principles in our Code, Live the Pacific Life, It Starts with Me, ensure the honest and fair treatment of each other, our customers and our business partners. Together, these standards epitomize our business philosophy: Doing the Right Thing.

Third Party Code of Business Conduct *

Responsible Investment Policy

Investing responsibly is a key pillar of Pacific Life’s Corporate Social Responsibility program. It aligns with Pacific Life’s Core Values of Accountability for our actions, Financial Strength focused on investing with a long-term view, Integrity to do the right thing, and making a positive impact on our Communities. 

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Explore more about Pacific Life's CSR efforts

* Effective 9/30/2017
** © Forbes Advisor,, accessed Jan. 2022
"World’s Most Ethical Companies" and "Ethisphere" names and marks are registered trademarks of Ethisphere LLC.

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