How we treat our current and prospective customers, job applicants, visitors to Pacific Life, and employees is paramount to fulfilling our long-term promises. We are committed to ethical conduct that starts at the top and governs every facet of our business, from collaboration with team members, working with suppliers and partners, and protecting customers privacy.

Pacific Life’s success is driven by our people.

Our shared commitment to hold ourselves to the highest ethical standards is a cornerstone of our culture and integral to our success. By sharing a common set of core values all focused on doing the right thing; for our customers, for our employees, for our business, for our environment, and for our community, we fulfill our long-standing commitment of protecting the lives and financial futures of millions of individuals and families and also making Pacific Life a great place to work. Upholding these values in our daily decisions make us an exceptional company today and into the future.


Proud to be a founding member of the Alliance for Lifetime Income and its mission to educate Americans about the importance of protected lifetime income solutions. For more information, visit or click below.

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Our Code of Conduct

Our values-based approach to business has been a key element of our culture and success. For more than 150 years, our employees have served as the proud stewards of our brand, preserving our integrity, and our reputation as an ethical company. The principles in our Code, Live the Pacific Life, It Starts with Me, ensure the honest and fair treatment of each other, our customers and our business partners. Together, these standards epitomize our business philosophy: Doing the Right Thing.

Third Party Code of Business Conduct *

Privacy and Security

Our customers entrust us to safeguard their personal information, which is why we are committed to ensuring their information is always protected. As part of our Privacy Promise, access to personal information is limited to those who need it to help service, maintain, and grow our relationship with you. We have policies that maintain the physical, electronic, and procedural safeguards to protect the confidentiality of your personal information.

Read Our Privacy Promise


Pacific Life is committed to preserving the confidentiality, integrity, and availability of our information assets. This commitment is aligned with our business strategy and risk management processes via an enterprise-wide Cybersecurity Program aligned to the National Institute of Standards and Technology (NIST) Cybersecurity Framework (CSF).

At Pacific Life we recognize that our people are a critical component of our Cybersecurity Program as they are the first line of defense in protecting data, systems, and assets. As such, the Training and Awareness program provides formal role-based annual cybersecurity training for employees and contractors, as well as informal training in the form of town halls, newsletters, and gamified exercises. Robust phishing simulation technology and training is also provided to ensure that all employees and contractors know how to identify and report potential phishing threats.

Responsible Investment Policy

Investing responsibly is a key pillar of Pacific Life’s Corporate Social Responsibility program. It aligns with Pacific Life’s Core Values of Accountability for our actions, Financial Strength focused on investing with a long-term view, Integrity to do the right thing, and making a positive impact on our Communities. 

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Pacific Life is committed to maintaining a supplier base that is representative of the communities in which we live and work. In pursuing Supplier Diversity in our Procurement practices, we seek to provide business opportunity for enterprises owned by or employing underrepresented communities. This commitment reflects Pacific Life’s Core Values while enabling us to remain competitive and provide our clients and customers with exceptional products and services. 

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Explore more about Pacific Life's CSR efforts

* Effective 9/30/2017
** © Forbes Advisor,, accessed Jan. 2022
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