Our Brand

Life Goals
Products

back
- Annuities Pacific Life offers a variety of annuities designed to help grow, protect, and manage retirement savings turning it into steady, reliable lifetime income based on your personal preferences and goals.
- Life Insurance Life insurance is most commonly used to help protect your family from any financial effects of your and/or your spouse's death. It can be difficult to think about or plan for such an event, and unfortunately, planning is often put off until it's too late.
- Mutual Funds Pacific Funds is a family of mutual funds designed for growth, income generation, and diversification. Our managers seek to deliver consistent results with downside protection strategies to help shareholders meet their long-term financial goals.
  - Overview
- For Institutions
- Additional Solutions
  - Structured Settlement Annuities
  - Commercial Real Estate
Insights
About Us

back
- About Us Whether you’re protecting your loved ones or growing your assets, you’re highly invested in your financial future. And so are we. When you purchase life and retirement insurance, you’re buying a promise. A promise that today, tomorrow or ten years from now, we’ll be there. For more than 150 years, we’ve fulfilled that promise. Our clients trust Pacific Life to protect what matters most to them—their families, their businesses, their futures.

Our Brand

Because Tomorrow Matters

Pacific Life has been helping clients achieve their life goals for more than 150 years through strength, performance, protection and trust. When surprises, challenges and opportunities arise unexpectedly, you can have confidence in knowing Pacific Life has your tomorrow’s best interest at heart.

Fill each tomorrow with moments that matter

Achieve your life goals. Protect what matters most. Imagine your future with confidence. When you’re prepared for anything, you can trust that more is possible. Pacific Life’s expertise and innovative solutions for retirement and life insurance protection have helped generations of families and businesses continue filling their tomorrows with moments that matter.

OUR BRAND PILLARS

We know that customers have a choice when it comes to the financial services company they put their trust in. Our brand pillars have served as our strategic guide ensuring that for more than 150 years our products and services stand the test of time and help generations of families plan for better tomorrows.

Second Act

Look forward to your second act with confidence.

It’s the peace of mind of a trusted financial partner that allows you the freedom to start enjoying your retirement plans.

Origin Story

Imagine your future with confidence.

Trusting your financial partner has never been more important when it comes to creating a sense of financial security. And when you reach this peace of mind, you can fully allow yourself to look forward to the plans you’ve made.

View more commericals and videos on our YouTube channel.

Our Brand Icon

The humpback whale has been at the heart of the Pacific Life brand since 1997, appearing across our marketing and advertising campaigns. Support for whale preservation, conservation of marine mammals, and improving the health of our oceans continues to be a strategic focus area for the Pacific Life Foundation.

Learn More