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Pacific Life and State Farm® Launch Strategic Alliance


NEWPORT BEACH, Calif. – Feb. 22, 2024 —Pacific Life and State Farm announced today a strategic alliance designed to empower authorized State Farm agents to provide customers with a variable universal life insurance product backed by the strength and stability of Pacific Life, one of the nation’s largest insurance companies.

Both Pacific Life and State Farm are Fortune 500 companies, enjoy strong financial ratings, and have a long history of fulfilling their financial promises.

“This alliance is a great fit because our company values are so closely aligned,” said Dawn Behnke, executive vice president, Consumer Markets, Pacific Life. “Pacific Life and State Farm both prioritize preparing customers for the future and can help ensure they’re financially safeguarded from many of life’s financial risks.”

The upcoming addition of a variable universal life insurance product from Pacific Life to the State Farm suite of products provides customers with a powerful new choice for protecting their loved ones from unexpected financial burden.

“Since 1929, State Farm has helped people protect what matters to them most through life insurance,” said State Farm Senior Vice President, Financial Services, Joe Monk. “We’re excited about the opportunity for State Farm agents to help more people in more ways through this alliance with Pacific Life. Adding a variable life product to our already robust portfolio of life and financial services products supports the needs-based conversations our agents have with customers every day in communities across the country.” 

About Pacific Life
Pacific Life provides a variety of products and services designed to help individuals and businesses in the retail, institutional, workforce benefits, and reinsurance markets achieve financial security. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative life insurance and annuity solutions, as well as mutual funds, that provide value and financial security for current and future generations. Supporting our policyholders for more than 150 years, Pacific Life is a Fortune 500 company headquartered in Newport Beach, California. For additional company information, including current financial strength ratings, visit  

About State Farm
For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts—including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the 2023 Fortune 500 list of largest companies. For more information, please visit®.

You should carefully consider a variable life insurance product’s risks, charges, limitations, and expenses, as well as the risks, charges, expenses and investment goals/objectives of the underlying investment options. This and other information about Pacific Life Insurance Company insurance products are provided in the applicable product and underlying fund prospectuses. These prospectuses are available from your life insurance producer or at Read them carefully before investing or sending money.

Pacific Life Insurance Company is licensed to issue insurance products in all states except New York. Product/material availability and features may vary by state. Variable insurance products are distributed by Pacific Select Distributors, LLC (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company and are available through licensed third-party broker-dealers.

Insurance products and their guarantees, including optional benefits and any crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company, but they do not protect the value of the variable investment options. Look to the strength of the life insurance company with regard to such guarantees as these guarantees are not backed by the broker-dealer, insurance agency, or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the life insurance company.

This material reflects the Pacific Life Insurance Company policy features and benefits. All policy features and benefits may not be available through some Broker Dealers.

Life insurance is subject to underwriting and approval of the application and will incur monthly policy charges.

Pacific Life Insurance Company is located in Newport Beach, California.

State Farm is not an affiliated company of Pacific Life Insurance Company and Pacific Select Distributors, LLC.


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