Pacific Life Wins DALBAR Customer Service Awards

Life Insurance and Retirement Solutions Divisions Recognized for Superior Standard of Care to Policyholders and Financial Professionals


NEWPORT BEACH, Calif. – Feb. 2, 2022 – Pacific Life today announced that its Life Insurance and Retirement Solutions Divisions have both been honored with 2021 DALBAR customer service awards.

The Life Insurance Division was awarded for the fifth consecutive year with the Insurance Service Award which recognizes exceptional customer service support to policyholders. These interactions are reviewed throughout the year, covering all aspects of the customer experience. To qualify for the award, companies must exceed quality thresholds in all criteria.

Pacific Life's Retirement Solutions Division earned the Financial Intermediary Service Award for the 18th consecutive year and ranked #1 among annuity companies for the ninth consecutive year. The award reflects outstanding quality of service and support delivered post-sale to financial professionals.

“Customer focus is a core value of Pacific Life and our relationship with policyholders and financial professionals is a key driver of our business,” said Pacific Life Executive Vice President and Chief Operating Officer Adrian Griggs. "We're proud to be consistently recognized by DALBAR for our exceptional service and continue to invest in the customer experience, making it easier to do business with us and providing enduring support."

About Pacific Life
For more than 150 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative products and services that provide value and financial security for current and future generations. Pacific Life counts more than half of the 100 largest U.S. companies as its clients and has been named one of the 2021 World’s Most Ethical Companies® by the Ethisphere Institute. For additional company information, including current financial strength ratings, visit

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2021 is compiled by Pacific Life using the 2021 FORTUNE 500® list.

DALBAR, Inc. is the financial community’s leading independent expert for evaluating, auditing and rating business practices, customer performance, product quality and service. Launched in 1976, DALBAR has earned recognition for consistent and unbiased evaluations of investment companies, registered investment advisers, insurance companies, broker/dealers, retirement plan providers and financial professionals. DALBAR awards are recognized as marks of a superior standard of care in the financial community.


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