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Pacific Life Wins 2020 DALBAR Insurance Service Award

Life Insurance Division Recognized for Providing Exceptional Care to Policyholders and Financial Professionals for Fourth Consecutive Year


NEWPORT BEACH, Calif. – Dec. 11, 2020 – Pacific Life today announced that its Life Insurance Division has been named a 2020 Insurance Service Award winner by DALBAR. This is the fourth consecutive year the division has been recognized for its superior customer service.

The Insurance Service Award recognizes leading providers of life, long-term care, and disability insurance for delivering outstanding telephone service and support to policyholders.

To qualify for the award, companies undergo a year-long audit which evaluates all aspects of the customer experience including interactions. Winners must exceed quality thresholds in all criteria as reviewed against industry-leading service standards and best practices.

“Despite a year of such great change and uncertainty, our commitment to customer service remained unwavering,” said Pacific Life Executive Vice President and Chief Operating Officer Adrian Griggs. “I’m especially proud of this acknowledgement in 2020, and we remain committed to best serving the long-term interests of our policyholders and financial professionals.”

About Pacific Life
For more than 150 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative products and services that provide value and financial security for current and future generations. Pacific Life counts more than half of the 100 largest U.S. companies as its clients and has been named one of the 2020 World’s Most Ethical Companies® by the Ethisphere Institute. For additional company information, including current financial strength ratings, visit

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2020 is compiled by Pacific Life using the 2020 FORTUNE 500® list.

DALBAR, Inc. is the financial community’s leading independent expert for evaluating, auditing and rating business practices, customer performance, product quality and service. Launched in 1976, DALBAR has earned recognition for consistent and unbiased evaluations. DALBAR awards are recognized as marks of a superior standard of care in the financial community.


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