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Pacific Life Launches Fee-Friendly Advisory Variable Annuity

Pacific Advisory Variable Annuity Offers Institutionally-priced Investment Options from Leading Money Managers


NEWPORT BEACH, Calif. (Feb. 23, 2021)—Continuing the goal of expanding offerings tailored to registered investment advisors (RIAs), Pacific Life today announced that it has added a no-load, fee-friendly, investment-only variable annuity to its suite of advisory annuities. Designed specifically to fit within the RIA and fee-based financial professional’s business model, Pacific Advisory Variable Annuity can help address a variety of clients’ goals.

“We listened to what RIAs told us they needed from a variable annuity and set out to build one that fits the unique needs of the advisory business model and the clients it serves,” said Ryan Stowe, assistant vice president, RIA Product Design at Pacific Life. “Pacific Advisory Variable Annuity can be integrated into the technologies RIAs currently use and provides a strategic way to help them and their clients manage risk and create tax-deferred growth.”

Highlights of Pacific Advisory Variable Annuity include:

  • No commissions and no withdrawal charges
  • Institutionally-priced investment options from respected money managers
  • The ability for financial professionals to manage and bill directly on their clients’ assets without creating a taxable event or reducing clients’ benefits
  • Tax-control to allow financial professionals and clients to determine when taxes are paid
  • A fee-friendly return of investment death benefit available for an additional cost

The addition of Pacific Advisory Variable Annuity to Pacific Life’s line of fee-based annuities demonstrates a commitment to supporting RIAs and growing its presence in the advisory space.

“The fee-based and fee-only model for delivering financial advice continues to grow,” said Doug Mantelli, vice president of RIA Strategy at Pacific Life. “Pacific Life is dedicated to becoming the annuity company of choice for the growing number of RIAs. We’re excited to see so many taking a second look at annuities and discovering the unique ways these solutions can help their clients.”

Pacific Life’s dedicated RIA channel team, Pacific Life Advisory, is focused on creating competitive, fee-based annuities and helping financial professionals incorporate them into their practices. Simplified technology integrations are a priority, and the company continues to team up with new custodians and insurance-licensing firms to make it as easy as possible to include annuities in clients’ portfolios.

For more information about Pacific Advisory Variable Annuity or to request a case design, contact a managing director at

About Pacific Life
For more than 150 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative products and services that provide value and financial security for current and future generations. Pacific Life counts more than half of the 100 largest U.S. companies as its clients and was named one of the 2021 World’s Most Ethical Companies® by the Ethisphere Institute. For additional company information, including current financial-strength ratings, visit

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2020 is compiled by Pacific Life using the 2020 FORTUNE 500® list.

Pacific Life, its distributors, and respective representatives do not provide tax, accounting, or legal advice. Any taxpayer should seek advice based on the taxpayer's particular circumstances from an independent tax advisor or attorney.

Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products.

You should carefully consider a variable annuity’s risks, charges, limitations, and expenses, as well as the risks, charges, expenses, and investment goals of the underlying investment options. This and other information about Pacific Life variable annuities are provided in the product and underlying fund prospectuses. These prospectuses are available from your financial professional or at Read them carefully before investing.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues. Annuity products are not FDIC insured, may lose value, and are not guaranteed by any bank.

Variable insurance products are distributed by Pacific Select Distributors, LLC (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company (Newport Beach, CA) and an affiliate of Pacific Life & Annuity Company, and are available through licensed third parties.



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