Pacific Life Honored with 10 Business Marketing Awards
NEWPORT BEACH, Calif. – June 6, 2017 – Pacific Life Insurance Company today announced it is the recipient of 10 premier business marketing awards, recognizing outstanding achievement in videography, graphics, and content marketing. The honors include a Gold Stevie® Award for Marketing Campaign of the Year in the insurance category, and a Silver statuette from the Telly Awards, the organization’s top honor.
The Stevie® Awards competitions, including the American Business Awards (ABA), receive more than 10,000 entries each year from organizations in more than 60 nations and is the only all-encompassing business awards program in the U.S. Pacific Life’s Life Insurance Division (LID) marketing team was awarded the Gold Stevie for its “IUL Game Changers” campaign which introduced four new products to the market. The campaign resulted in outstanding lead generation results, further underscoring Pacific Life’s leadership in the indexed universal life insurance (IUL) marketplace.
“It’s an honor to win in this category, and have the judging committee commend our campaign for its overall impact and results,” said David Rosuck, vice president, LID marketing at Pacific Life. “Our team is thrilled, as this campaign represents our focus on innovation and how it can drive new ideas and produce impactful results.”
Pacific Life’s Retirement Solutions Division (RSD) marketing team was honored with three Bronze Stevie® Awards by the ABA. The awards included:
- Marketing campaign of the year, financial products & services category for its “Pacific Funds Equity Funds” ads and its “Pacific Index Edge” campaign
- Sales videos-product sales category for its “Mapping Your LDI (Liability-Driven Investment) Strategy” video
The RSD marketing team also received top honors from the Telly Awards for its use of graphics in its “Plan and Protect” client-focused video. Recognizing the best in television, cable, digital, streaming and non-broadcast productions, this year’s 38th annual Telly Awards received more than 13,000 entries from five continents and all 50 states. RSD received six bronze Telly Awards for:
- Art direction and use of animation in its “Pacific Index Edge Launch” video
- Use of animation in its “Plan and Protect” video
- Editing and use of music in its “Delivering Upside Potential for Our Clients” video
- The category of sales in its “Mapping Your LDI (Liability Driven Investment) Strategy” video
“We’re honored to be recognized for our marketing team’s creativity and talent in developing engaging content,” said Christine Tucker, vice president, RSD marketing at Pacific Life. “This recognition highlights our commitment to experiment and leverage new media to deliver meaningful educational resources for the financial advice community and investors.”
For more information about Pacific Life or its products, please visit www.PacificLife.com.
About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit www.PacificLife.com.
Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2016 is compiled by Pacific Life using the 2016 FORTUNE 500® list.