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Pacific Life Retirement Video Wins 2014 Sharkie Award

Online Video Gives Financial Advisors a Simple, Client-Approved
Presentation on How Variable Annuities Can "LIFT" Retirement Savings

Newport Beach, Calif. (June 2, 2014) - At the recent sixth annual Sharkie Awards, which recognize outstanding and effective video presentations, Pacific Life Insurance Company was honored for its online video, "LIFT Retirement Savings with the Help of a Variable Annuity." Too few investors realize how powerful variable annuities can be for retirement, and too few financial advisors have access to engaging presentations about core variable annuity benefits. Pacific Life's video was created to address both issues. Using cloud-based technology from Brainshark, which hosts the Sharkie awards, the video provides financial advisors with an informative, easy-to-understand variable annuity presentation, available 24/7. The video won first place in the Sharkie Awards "Marketing Presentation" category.

Brainshark is a leader in cloud-based business presentations and says that more than 400 entries were submitted for this year's awards. Judging was based on presentation quality, as well as each entry's effective use of Brainshark's technology, which enables users to create dynamic online and mobile video presentations.

"At Pacific Life, we're focused on helping financial advisors offer sophisticated, exceptional service to clients. Web-based presentations like the "LIFT" video are powerful tools in that regard. Advisors can access them anywhere at any time, they're engaging, and they explain financial concepts in a quick and easy-to-understand way. We're excited about the many Web-based presentations we've already developed, and pleased that Brainshark, has honored us with this year's Sharkie Award for best marketing presentation," says Christine Tucker, vice president of marketing for Pacific Life's Retirement Services Division.

The "LIFT Retirement Savings with the Help of a Variable Annuity" video is available for viewing at www.PacificLife.com. On the website, search for "Lift Retirement Savings." The site has additional information about retirement savings strategies, including variable annuities, fixed annuities, and mutual funds.

About the Sharkie Awards
The Sharkie Awards are an annual program hosted by Brainshark, Inc., a leader in cloud-based business presentations. The awards recognize outstanding presentations-honoring organizations and individuals that have demonstrated excellence in their use of Brainshark's online and mobile presentation technology. To be considered for an award this year, entrants submitted links to Brainshark presentations created between Jan. 1, 2013, and Jan. 31, 2014. See www.brainshark.com/ideas-blog/community/sharkie-awards.aspx for more information.

About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit Pacific Life online at www.PacificLife.com.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of May 2013 is compiled by Pacific Life using the 2013 FORTUNE 500® list.

Brainshark and Pacific Life are not affiliated companies.

You should carefully consider an investment's risks, charges, limitations, and expenses. This and other information about Pacific Life variable annuities and Pacific Life Funds are provided in the applicable product and underlying fund prospectuses. These prospectuses are available from your financial advisor or by calling (800) 722-4448. Read them carefully before investing.

Variable and fixed annuities are long-term contracts designed for retirement. The value of the variable investment options will fluctuate and, when redeemed, may be worth more or less than the original cost.

Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Insurance product and rider guarantees are backed by the financial strength and claims-paying ability of the issuing company, and do not protect the value of the variable investment options.

Mutual funds are offered by Pacific Life Funds. Variable insurance products and mutual funds are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company and an affiliate of Pacific Life & Annuity Company (Newport Beach, CA). Mutual funds as well as variable and fixed annuity products are available through licensed third-party broker/dealers.