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Media Contact:
Tennyson Oyler
(949) 219-3248 


                                                                                                                                                            
 For Immediate Release

Pacific Life's New Deferred Fixed Annuity
Offers a Unique Rate Increase Feature

Introducing Pacific ExpeditionSM, an Innovative Combination of Safety and Opportunity

Newport Beach, Calif. (May 24, 2012) - Pacific Life Insurance Company has just launched Pacific Expedition, a new deferred fixed annuity offering a unique combination of safety and opportunity. Clients who purchase the product lock in a guaranteed interest rate, giving them predictable growth. But if interest rates rise, clients have an opportunity to make a one-time increase to the guaranteed rate. Or, even if they do nothing, they may receive an increase automatically.

This rate increase opportunity is available through a new optional feature-unique to the marketplace and offered only through Pacific Expedition called RateAdvantage. If newly declared rates for Pacific Expedition rise, clients who elect this feature at contract issue have a one-time opportunity on a contract anniversary during the initial guaranteed period to increase the guaranteed interest rate. If the clients don't use the feature by the last year prior to the end of the initial guaranteed period, they will receive the higher rate automatically. The new rate will apply for the remainder of the guaranteed period.

"Clients may be hesitant about locking in an interest rate in a low rate environment," says Chris van Mierlo, senior vice president of sales for Pacific Life's Retirement Solutions Division. "But with Pacific Expedition's RateAdvantage feature, clients are able to start earning a solid interest rate now, and capture a higher rate later if interest rates rise."

In addition to the benefits of RateAdvantage, Pacific Expedition offers several other features that provide protection and growth, including a purchase payment guarantee and an immediate credit enhancement of up to 2% of the purchase payment.

Pacific Expedition is the latest in an expanding line of retirement solutions that are available to all contracted Pacific Life financial professionals. For more detailed information, visit Pacific Life's website at http://www.pacificlife.com/.

About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit Pacific Life online at http://www.pacificlife.com/

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of May 2011 is compiled by Pacific Life using the 2011 FORTUNE 500® list.

Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Insurance product guarantees are backed by the financial strength and claims-paying ability of the issuing company.