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Media Contact:
Tennyson Oyler
(949) 219-3248 

 For Immediate Release

Pacific Life Wins 2011 DALBAR Award for Service Excellence
This Marks Pacific Life's 11th Year of DALBAR Wins


Newport Beach, Calif. (March 1, 2012)-The Retirement Solutions Division of Pacific Life Insurance Company was once again a winner in the annual DALBAR awards for service excellence. DALBAR, a Boston-based financial services market research firm, honors mutual fund, broker/dealer, annuity, life insurance, and retirement plan providers that were found to be above their peers in service to clients and financial professionals over the course of an entire year. 2011 marks the 11th year that Pacific Life has been among the winners.

Pacific Life earned its most recent DALBAR awards in three categories. The company was ranked #1 in servicing inbound telephone calls from registered representatives-its second consecutive year of receiving the top spot in this category. Pacific Life also received DALBAR awards for its service to clients and, for the second consecutive year, was the only winner in the category of serving top financial professionals.

"At Pacific Life, we consider our high level of service excellence a key competitive advantage-so we're thrilled to have been a DALBAR award winner for 11 years," says Lorene Gordon, vice president, Operations, Pacific Life. "It speaks to the consistently high level of commitment Pacific Life has had to serving financial professionals and their clients.  It's also a sign of how dedicated our service professionals are to The Pacific Promise-our written commitment of service excellence."

Csilla von Csiky, managing director of the Boston-based DALBAR organization, notes that companies undergo rigorous testing in order to receive DALBAR awards. "Over the more than 20 years we've ranked financial services companies, we've developed a highly refined process for evaluating an organization's level of service," says von Csiky. "This is why the awards are among the industry's most well-known and trusted indications of a company's ability to deliver superior service."

About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit Pacific Life online at

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of May 2011 is compiled by Pacific Life using the 2011 FORTUNE 500® list.

Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Insurance product and rider guarantees are backed by the financial strength and claims-paying ability of the issuing company.