Watch for Pacific Life's commercials on network and cable television. The humpback whales featured in our advertising represent strength, determination, and focus – qualities that are core to Pacific Life's business of helping people plan for a more financially secure future.

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Pacific Life. The Power to Help You Succeed.

Our fall 2011 and spring 2012 network and cable TV lineup includes regular season college football on ABC, primetime shows such as "NCIS" and "The Mentalist" on CBS, "Meet the Press" on NBC, "This Week" on ABC, "Jeopardy," and the Pacific Life Pac-12 Men's Basketball Tournament on Fox Sports Cable Network and CBS, and other programming.

	About Our Commercials
	"Teamwork"- It takes a team to help you prepare for your financial future. The spectacular imagery of humpback whales in this ad reinforces the concept of teamwork. "Teamwork" began airing September 2011.		"Teamwork" See Video
	"Pause"- A special whale watching moment creates a reason for people to stop and think about their financial situation and take a new look at their retirement planning. "Pause" began airing in September 2011.		"Pause" See Video
	"Big"- Answering big questions about your future is the key message in this ad. Having the right perspective for a potentially long retirement is emphasized with beautiful footage of humpback whales. "Big" began airing in September 2011.		"Big" See Video
	"Highlights"- Athletes and whales seem to spin and move in synchronization with one another while demonstrating such qualities as determination, strength, and focus, which are three essential ingredients for a successful future. "Highlights" began airing in September 2010.		"Highlights" See Video
	"Breathe"- Whales breathe in and out powerfully through their blowholes. The ad conveys the message that a secure financial future helps people relax and take a deep breath. This commercial began airing in September 2010.		"Breathe" See Video
	"Future Generations"- A mother pushes her calf to the ocean's surface for its first breath. The main message of the ad is that helping the next generation is one of the most important things we can do. This commercial began airing in September 2010.		"Future Generations" See Video
	"Recordings" - The beautiful and mysterious sounds of humpback whales are heard as the ad communicates an important message about taking the time to stop and think about the future. This commercial began airing in September 2010.		"Recordings" See Video Get Whale Songs
	"Tail Slaps" - Humpback whales powerfully break through the water's surface by slapping their tails, slapping their pectoral fins, and by breaching. "Tail Slaps" debuted in September of 2008. This ad features the popular sports-themed "Pacific Life Fight Song."		"Tail Slaps" (Music Only - Pac Life Fight Song) See Video Get Song Get Sheet Music

About Pacific Life

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