Pacific Life Launches "Take a New Look" Roth IRA Conversion Campaign
NEWPORT BEACH, Calif. (November 23, 2009) - Pacific Life has launched the "Take a New Look" campaign designed to promote awareness and provide information about the new rules regarding Roth IRA eligibility requirements in 2010. The campaign consists of printed and electronic materials for financial professionals to assist them in educating their clients.
Reed Lloyd, assistant vice president of Advanced Marketing, Annuities & Mutual Funds Division, explains, "The change to the Roth IRA landscape presents new opportunities for clients and, in turn, their financial professionals. Now is the perfect time to get in front of those clients who, up until now, have been ineligible for Roth IRAs. With the new Roth IRA resources available, we are providing tools to equip financial professionals to help clients reassess their options so that they may determine if a Roth IRA fits in with their retirement goals."
According to recent research conducted by Natixis Global Associates and published in Investment News (October 5-9, 2009), nearly "63% of affluent American investors say that they haven't discussed a Roth IRA conversion with their financial advisors." To help reach this target market, the Pacific Life "Take a New Look" campaign includes:
- Client materials aimed at engaging and educating people on the opportunities with a Roth IRA.
- Monthly Webinars hosted by Pacific Life's Retirement Resource Group to support the continuing education for financial professionals.
- Presentations available online at PacificLife.com designed for both financial professionals and clients.
- 2010 postcard campaign to existing IRA clients.
Pacific Life continues to be a premier provider of practice management tools, advanced planning resources, and field support to create a unique advisor experience. To help financial professionals get started, they can receive the "Take a New Look Best Practices Kit," which contains samples of these and other materials, by contacting their Pacific Life Certified Wholesaling Consultants or the internal sales desk at (800) 722-2333.
About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. With more than half of the 100 largest U.S. companies as its clients, Pacific Life is also a member of the Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities. For additional company information, including current financial strength ratings, visit the About Pacific Life section of this web site.
Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of April 2009 is compiled by Pacific Life using the 2009 FORTUNE 500® list.
Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Product and rider guarantees are backed by the financial strength and claims-paying ability of the issuing company.
Variable insurance products and mutual funds are available through licensed third-party broker/dealers and distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company.