NEWPORT BEACH, Calif.-(March 28, 2005)-Pacific Life Insurance Company today announced that Kathleen Thomas of Boulder, Colorado is the initial first-prize winner of their “Go Electronic” Sweepstakes.

Launched in October, 2004 to promote e-delivery service for Pacific Life variable annuity customers, the sweepstakes awards three prizes every quarter. The first prize is a week- long stay for two at the Four Seasons resort at the winner’s choice of either Nevis, West Indies or Maui at Wailea. A Sony® 32-inch WEGA® integrated plasma television is awarded to second-prize winners, while third-prize winners take home a Toshiba Portégé® tablet PC.

“Pacific Life has a 137-year history of helping Americans meet their financial needs,” said Kathleen Hunter, vice president of marketing, annuities and mutual funds division. “And e-delivery is just one more way we’re providing efficient customer service. We're happy to offer the sweepstakes as a way of encouraging customers to take advantage of the convenience and ease of our online system.”

Customers who choose e-delivery receive their quarterly statements, semiannual reports, prospectuses and supplements by e- mail, in lieu of paper copies through regular mail. They can also retrieve their online statements anytime. To sign up for the service, customers can visit the Web site, call customer service at (800) 722-2333, or sign up for e-delivery at the time of their application.

Founded in 1868, Pacific Life provides life insurance products, individual annuities, and mutual funds, and offers to individuals, businesses, and pension plans a variety of investment products and services. A FORTUNE 500® Company, Pacific Life counts 25 of the 50 largest U.S. companies as clients¹ and is a member of IMSA (Insurance Marketplace Standards Association), whose membership promotes ethical market conduct for individual life insurance and annuities.

Investors should carefully consider the underlying fund investment objectives, risks, charges, limitations and expenses of a variable annuity. This and other information about Pacific Life is in prospectuses available from your registered representative or by calling (800) 722-2333. Read the prospectuses carefully before investing.

A Pacific Life variable annuity has no bank guarantee and may lose value. It is not a deposit, nor is it insured by the FDIC, NCUA or any federal government agency. Variable annuities are long-term investments designed for retirement. The value of the variable investment options will fluctuate and when redeemed, may be worth more or less than the original cost. Withdrawals and other distributions of taxable amounts, including death benefit payments, will be subject to ordinary income tax. If withdrawals and other distributions are taken prior to age 59½, a 10% federal tax penalty may apply. A withdrawal charge may also apply. Withdrawals will reduce the value of the death benefit and any optional benefits. Past performance does not guarantee future results.

Pacific Life Insurance Company is licensed to solicit individual life insurance and annuity products in all states except New York. Product availability and features may vary by state.

Variable annuities issued by Pacific Life Insurance Company are distributed by Pacific Select Distributors, Inc. (member NASD & SIPC), a subsidiary of Pacific Life, and are available through licensed third party broker/dealers.

¹ Data compiled by Pacific Life using the 2004 FORTUNE 500 list, as of April 2004. FORTUNE 500 is a registered trademark of FORTUNE Magazine,
a division of Time, Inc.