Pacific Life. The Power to Help You Succeed.

Watch for Pacific Life's commercials on network and cable television.  The humpback whales featured in our advertising represent strength, performance, and protection—qualities that are core to Pacific Life’s business of helping people plan for a more financially secure future.

Our commercials appear regularly on programs such as college football on ABC, “Dancing with the Stars” on ABC, Fox News Channel’s “Special Report with Brit Hume” and “Hannity & Colmes, on PBS's "NewsHour with Jim Lehrer," and on NBC’s “Meet the Press.” During college bowl season, be sure to watch the Pacific Life Holiday Bowl (Pac-10 v Big 12) on ESPN, airing Tuesday, December 30 at 5pm Pacific/8pm Eastern.

About our commercials:

(NEW) Tail Slaps – showcases the strength of humpback whales and features them powerfully breaking the water surface with their flukes (tail slaps), pectoral fins (pectoral slaps), and with their entire bodies (breaches). “Tail Slaps” debuted in September of 2008

(NEW) Alaskan Getaway – two couples enjoy a scenic floatplane ride in Alaska during their retirement years. “Alaskan Getaway” began airing in September of 2008.

(NEW) Whale Dancers – features humpback whales swimming gracefully and making dance-like movements underwater. “Whale Dancers” first aired in September of 2008.

Cycling – features a group of friends on a physical but fun ride along the coast.  “Cycling” first aired in September of 2007.

Surfing – features three friends--a company CEO, a school teacher, and a small business owner—who are spending some great surfing moments together. This commercial began airing in September of 2007.

Acrobatic Whales – features humpback whales twirling and spinning underwater, breaching, feeding, and enjoying their time in warm tropical waters.  This commercial debuted in July 2007.