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Our Brand Icon: The Humpback Whale


Our Brand Icon: The Humpback Whale
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Since 1997, the humpback whale has been at the heart of the Pacific Life brand, appearing in Pacific Life advertising on network and cable television.  The humpback whale represents such qualities as strength, performance, and protection.

Humpback whales are magnificent creatures.  According to NOAA's National Marine Fisheries Service, there are approximately 30,000 humpback whales worldwide.

The Humpback Whale

Unfortunately, humpbacks are targeted by whalers, sometimes become entangled in fishing nets, or may suffer the effects of pollution, and unintended ship strikes. The humpback whale is capable of living up to 95 years.

Preservation of Whales and the Oceans
The Pacific Life Foundation’s contribution to whale preservation, conservation of marine mammals, and improving the health of the oceans pre-dates our first national television commercial production featuring the humpback whales.

 

Marine Mammals Education, Conservation, and Research Efforts Supported by the Pacific Life Foundation

 


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