Pacific Life. The Power to Help You Succeed.

Watch for Pacific Life's commercials on network and cable television.  The humpback whales featured in our advertising represent strength, performance, and protection—qualities that are core to Pacific Life’s business of helping people plan for a more financially secure future.

This fall, our commercials will appear regularly on college football games televised on ABC, on "Cold Case" and  “NCIS" on CBS, "This Week with George Stephanopoulos" on ABC, on the Fox News Channel, and on "Nova" on PBS.

In addition to network and cable television advertising, Pacific Life also participates in sports sponsorships to help increase brand awareness among college sports viewers.

About our commercials:

Tail Slaps – showcases the strength of humpback whales and features them powerfully breaking the water surface with their flukes (tail slaps), pectoral fins (pectoral slaps), and with their entire bodies (breaches). “Tail Slaps” debuted in September of 2008. Currently featured are two versions, one with voiceover and the other accompanied with the "Pacific Life Fight Song."

Alaskan Getaway – two retirement-age couples arrive at an Alaskan getaway by floatplane. “Alaskan Getaway” began airing in September of 2008.

Whale Dancers – features humpback whales swimming gracefully and making dance-like movements underwater. “Whale Dancers” first aired in September of 2008. The "Whale Dancers" music score is from the feature film "Dragonheart", and was composed by Randy Edelman and performed by the City of Prague Philharmonic.

Surfing – features three friends--an entrepreneur, a teacher, and a small business owner—who are spending some great surfing moments together. This commercial began airing in September of 2007.